Return on Relationship: The New Metrics in Direct-to-Fan Marketing
A Talk by Abaasa Rwemereza , Justin LaMotte , Sarah Beth Perry and Harriett JW
How do musicians know if their marketing hits the right note? This panel addresses the critical role of direct-to-fan strategies in today’s music landscape. We'll examine proven tactics for engaging fans and analyze how to measure the success of these campaigns. Learn about innovative methods that artists are using to cut through the noise, directly reach their audience, and keep more money in their pockets.